Investing in Sports

Why invest in the sports?

1. Low investment with high return;
2. An efficient way to reach the target audience;
3. It has great reception, once it involves emotions of the viewer;
4. Increase the purchase of products and services;
5. Excellent content - generates spontaneous qualified media;
6. Associates the brand to positive values that sports passes;
7. Allows integration with customers, partners and employees;
8. Excellent communication tool. Generates sympathy with the public and media;
9. Adds value to the brand;
10. Company's involvement with the community.

About sports:

Instrument of social inclusion, opportunity for economic and human development in countries, the Sport is a tool for reducing social inequality, promotes the integration of peoples, for peace. Creates economic, human, social and infrastructure legacy.

It is the most important segment of the entertainment industry. The Olympics is the biggest event of media interest, in second, the Pan American Games and third, the World Cup. It is the fastest growing industry, over 10% a year, moving 24 billion in Brazil, about 3.4 of GDP.

About Sportebiz:

It is a particular product for the TV;
Possesses live excitement;
The results are unexpected, unpredictable;
It is family entertainment for Grandfather, Father and Grandson;
Global language;
Stimulates a feeling of community, patriotism;
PHolds the attention, generates emotion;
All these factors possess enormous value for the TV.